Huritt
The new smartphone flagship
Role
ID Design | Manufacturing process with R&D team in China and France | Visualization | ID Packaging | Marketing promotion for web and stands
Professional Work; launched in 2018, MobiWire | Clients: Altice Groupe
| Industrial Design
The story of Huritt strategy was to create a well-balanced design with a premium look but affordable for a segment with high-value expectation. After exchanges with clients, market analyses and trends evaluation, we decided that design need to be clean and modest, with carefully selected materials which correspond to the actual trends. The design in current smartphone trends is not everything which is why together with the team we decided to strengthen the product with: integrated wireless charging to give the freedom of fast charging with different media, NFC system for comfort, 5.45inch TFT IPS (18:9) screen as the best compromise between size & quality, and Hybrid Dual SIM. Everything this spined on MTK Quad-Core PCBA. The outcome was a qualitative premium-feeling phone, using fine and carefully-thought technology that enhanced its aesthetical result, with the respect of the target group offering them a unique design language.
The story
Selection of two main materials with best value and costs ratio
-
glass - to represent the trendy and premium look and feel
-
plastic - the rational and humble side
Film
includes 5 layers is stick behind the glass
-
PET + OCA
-
Transfer the texture (dots and wave)
-
NCVM
-
Back printing colour Grey
-
Back printing colour Black
*OCA
it's a transparent adhesive to stick PET on the glass
*Back printing colour Grey
is to prevent black from overflow
*Back printing colour Black
is to avoid leak out the light
Glass
-
Back printing - black piano
-
Top coating with Corning® Gorilla® Glass 3
The problem
During the manufacturing process, we faced a problem of colour film controlling on the glass during mass production. The issue was related to the complexity of film production.
The problem
During the manufacturing process, we faced a problem of colour film controlling on the glass during mass production. The issue was related to the complexity of film production.
together with the CMF team and suppliers in China, we defined 3 limits of the range of colours that we could control and which we accepted during the production process.
The solution
-1 tonation from principal colour
Principal colour tonation
+1 tonation from principal colour
these light changes were only visible under a specific angel
The shape was driven by modest and elegant lines, accomplished with two most hot colours of 2018
deep black piano highly polished & orchid-grey metallic
laser carving used on the plastic surface was to highlight power and volume keys zone
Simple & Practical - featuring wireless charging technology, give the ability to charge the smartphone to different media wherever we are.
The Huritt included a wireless dock station.
designed symbol to respent wireless connectivity
NFC & WIRLESS ANTENNA
This is an inside view of Hurrita
before glass assembly
Wireless charging
& NFC technology
The easiest way to pay with cashless transactions where ever you go
thanks to integrated NFC - near field communication technology
Marketing support
Art direction for web storytelling and lifestyle shooting, prints and stands for product promotion
inside the shops as for product tour
Real preview
2D Preview
TEAM WORK
Behind each design realization, there are many dedicated people, thanks to whom projects run smoothly in a friendly atmosphere. Many thanks to Altice for believing in this project and pushing to achieve the best results.
